Born in Johannesburg. Built for sneakerheads.
SimplyGlaze started with a simple idea: your kicks deserve proper care and you shouldn't have to import it.
Before we ever bottled a sneaker cleaner, we were out on the road doing mobile vehicle detailing. Years of cleaning cars taught us what really lifts dirt, what damages surfaces, and what makes something look brand new.
In 2025, we brought that experience to the thing we love most: sneakers.
THE FORMULA
Our cleaner is a hybrid, enzyme-powered formula. The enzymes help break down dirt and grime at the source, so you spray, scrub, wipe and you're done.
It's designed for use across leather, suede and fabric, giving you one cleaner for your whole rotation.
SMALL BATCH. BIG BELIEF.
We launched with a first batch of just 200 bottles.
No big budget. Just word of mouth and people seeing the results for themselves.
Today, we've sold 230 bottles and counting.
And we're only getting started.
WHERE TO FIND US
Pick up SimplyGlaze at selecr sneaker cleaning stores and select barbershops, shop online right here, or order direct from us.
You'll also catch us popping up at markets around Joburg. Follow us on Instagram and TikTok to see where we'll be next.
WHAT'S NEXT
We started with the Cleaner. Now we're building a full sneaker-care range: Protector, Wipes, Crease Guards and more on the way.
Our goal is simple:
World-class sneaker care. Made in South Africa.
KEEP YOUR KICKS FRESH.
SHOP NOW